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Customer relationship management : concept, strategy, and tools / V. Kumar, Werner Reinartz.

By: Contributor(s): Material type: TextTextSeries: Springer texts in business and economicsCopyright date: Berlin : Springer Verlag, ©2012Edition: Second editionDescription: xxxiii, 378 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9783642201301
Subject(s): LOC classification:
  • HF5415.5 K852C 2012
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Item type Home library Collection Shelving location Call number Status Barcode
Books Books BU Library and Learning Space Books Book Shelves HF5415.5 K852C 2012 (Browse shelf(Opens below)) Available 2017000004005
Total holds: 0

Includes bibliograpical references and index

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