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AI in marketing, sales and service : how marketers without a data science degree can use AI, big data and bots /

Gentsch, Peter,

AI in marketing, sales and service : how marketers without a data science degree can use AI, big data and bots / Peter Gentsch - xix, 271 pages : color illustrations

Includes bibliographical references and index

ISBN: 9783319899565

Subjects--Topical Terms:
Marketing--Data processing
Artificial intelligence
Big data

LC Class. No.: HF5415.125 / G467A 2019

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AI in marketing, sales and service : how marketers without a data science degree can use AI, big data and bots /

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