AI in marketing, sales and service : (Record no. 250384)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01041nam a2200313 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000315658 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Th-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302080542.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131029s2019 sz a f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783319899565 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Th-BaBU |
| Transcribing agency | Th-BaBU |
| 050 0# - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.125 |
| Item number | G467A 2019 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gentsch, Peter, |
| Relator term | author |
| 9 (RLIN) | 153603 |
| 245 10 - TITLE STATEMENT | |
| Title | AI in marketing, sales and service : |
| Remainder of title | how marketers without a data science degree can use AI, big data and bots / |
| Statement of responsibility, etc. | Peter Gentsch |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Switzerland : |
| Name of producer, publisher, distributor, manufacturer | Palgrave Macmillan, |
| Date of production, publication, distribution, manufacture, or copyright notice | ÂĐ2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 271 pages : |
| Other physical details | color illustrations |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Data processing |
| 9 (RLIN) | 153604 |
| Topical term or geographic name entry element | Artificial intelligence |
| 9 (RLIN) | 153389 |
| Topical term or geographic name entry element | Big data |
| 9 (RLIN) | 153605 |
| 946 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | 58-2 |
| b | New titles in November 2019 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A37125 |
| Link information for field corresponding to 9XX field | 20191121 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0202 āļāļāļ°āļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļ. āļāļēāļĢāļāļĨāļēāļ āļāļēāļĢāļāļēāļĒ āļāļēāļĢāļāļĨāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĨāļīāļāļ āļąāļāļāđ āļāļēāļĢāļŠāđāļāđāļāđāļē-āļāļāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļđāđāļāļĢāļīāđāļ āļ |
| 997 ## - BU TRANSFER | |
| -- | mar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2020-03-25 | Purchase | 2 | 4 | HF5415.125 G467A 2019 | 2019000001196 | 2025-05-09 | 2024-02-17 | 2020-03-25 | Books |
