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Marketing case studies : linking theory to practice /

Irshaidat, Rand,

Marketing case studies : linking theory to practice / Rand Irshaidat. - 1 online resource

"Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and more. It offers an academic reference to marketing students, instructors, and practitioners. Each case study is followed by questions and proposed answers, which present detailed literature on the topic, followed by execution of theories and models"--

ISBN: 9781680537253

Subjects--Topical Terms:
Marketing management--Case studies
Marketing--Case studies

LC Class. No.: HF5415.13 / I773M 2023

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