Marketing case studies : (Record no. 256926)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01529nam a22002775i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 256926 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TH-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302083551.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230303s2023 wau o 000 0 eng d |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | I773M 2023 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781680537253 |
| Canceled/invalid ISBN | 9781680537260 |
| Qualifying information | (electronic bk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | TH-BaBU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Irshaidat, Rand, |
| Relator term | author. |
| 9 (RLIN) | 166913 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing case studies : |
| Remainder of title | linking theory to practice / |
| Statement of responsibility, etc. | Rand Irshaidat. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Washington, Wash. : |
| Name of producer, publisher, distributor, manufacturer | Academica Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and more. It offers an academic reference to marketing students, instructors, and practitioners. Each case study is followed by questions and proposed answers, which present detailed literature on the topic, followed by execution of theories and models"-- |
| Assigning source | Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| Form subdivision | Case studies |
| 9 (RLIN) | 166914 |
| Topical term or geographic name entry element | Marketing |
| Form subdivision | Case studies |
| 9 (RLIN) | 153672 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3511581">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3511581</a> |
| Public note | Electronic Resources |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | E-Book |
No items available.
