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Identity-based brand management : fundamentals-strategy-implementation-controlling /

Burmann, Christoph,

Identity-based brand management : fundamentals-strategy-implementation-controlling / by Christoph Burmann [and five others] - Second Edition - 314 pages : color illustrations

ISBN: 9783658401887

Subjects--Topical Terms:
Brand name products--Management.
Branding (Marketing)
Business.
Marketing.

LC Class. No.: HD69 .B7 / B875I 2023

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Identity-based brand management : fundamentals-strategy-implementation-controlling /

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