Identity-based brand management : fundamentals-strategy-implementation-controlling / by Christoph Burmann [and five others]

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Material type: Text

TextPublisher: Wiesbaden : Springer Gabler, 2023Edition: Second EditionDescription: 314 pages : color illustrationsISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69 .B7 B875I 2023 (Browse shelf(Opens below))	Available	2024000001029

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