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Advertising media planning : a brand management approach /

Kelley, Larry D., 1955-

Advertising media planning : a brand management approach / Larry D. Kelley [and three others] ; with Donald W. Jugenheimer - Fifth edition. - 301 pages : illustrations

Includes index.

ISBN: 9781032192154

Subjects--Topical Terms:
Advertising media planning.
Brand name products.
Marketing.

LC Class. No.: HF5826.5 / K444A 2023

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Advertising media planning : a brand management approach /

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