Advertising media planning : a brand management approach / Larry D. Kelley [and three others] ; with Donald W. Jugenheimer

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TextPublisher: New York, N.Y. : Routledge, 2023Edition: Fifth editionDescription: 301 pages : illustrationsContent type:

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Item type	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5826.5 K444A 2023 (Browse shelf(Opens below))	Checked out	2025-08-08	2025000000140

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Includes index.

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