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Luxury fashion branding : trends, tactics, techniques /

Okonkwo, Uche

Luxury fashion branding : trends, tactics, techniques / Uche Okonkwo - xx, 332 pages : illustrations (some color)

Includes bibliographical references and index

Introduction: Who said fashion is not serious business? -- What's in a name? The history of luxury fashion branding -- A passion for fashion: the luxury fashion consumer -- Luxury retail design and atmosphere -- The art of creating and managing luxury fashion brands -- Digital luxury -- Le new luxe -- Customize me! -- The luxury fashion business strategy model -- Case illustrations

ISBN: 9780230521674

Subjects--Topical Terms:
Luxuries--Marketing
Brand name products
Fashion merchandising

LC Class. No.: HD9940.A2 / O366L

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