Luxury fashion branding : (Record no. 258018)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01274nam a2200289 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 258018 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TH-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250517154031.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061206s2007 enka 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780230521674 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | TH-BaBU |
| Transcribing agency | TH-BaBU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD9940.A2 |
| Item number | O366L |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Okonkwo, Uche |
| 9 (RLIN) | 171185 |
| 245 10 - TITLE STATEMENT | |
| Title | Luxury fashion branding : |
| Remainder of title | trends, tactics, techniques / |
| Statement of responsibility, etc. | Uche Okonkwo |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Basingstoke : |
| Name of producer, publisher, distributor, manufacturer | Palgrave Macmillan, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 332 pages : |
| Other physical details | illustrations (some color) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: Who said fashion is not serious business? -- What's in a name? The history of luxury fashion branding -- A passion for fashion: the luxury fashion consumer -- Luxury retail design and atmosphere -- The art of creating and managing luxury fashion brands -- Digital luxury -- Le new luxe -- Customize me! -- The luxury fashion business strategy model -- Case illustrations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Luxuries |
| General subdivision | Marketing |
| 9 (RLIN) | 153439 |
| Topical term or geographic name entry element | Brand name products |
| 9 (RLIN) | 153440 |
| Topical term or geographic name entry element | Fashion merchandising |
| 9 (RLIN) | 42139 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0801 āļāļāļ°āļĻāļīāļĨāļāļāļĢāļĢāļĄāļĻāļēāļŠāļāļĢāđ. āļāļēāļĢāļāļāļāđāļāļāđāļāļāļąāđāļāđāļĨāļ°āļŠāļīāđāļāļāļ |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2025-05-17 | HD9940.A2 O366L | 201105070005 | 2025-05-17 | 2025-05-17 | Books |
