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Brand media strategy : integrated communications planning in the digital era /

Young, Antony, 1964-

Brand media strategy : integrated communications planning in the digital era / Antony Young - New York, N.Y. : Palgrave Macmillan, 2010 - 239 p. : ill.

Includes bibliographical references and index.

ISBN: 9780230104747

Subjects--Topical Terms:
Branding (Marketing)
Internet marketing
Social media.

LC Class. No.: HF5415.1255 / Y686B

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Brand media strategy : integrated communications planning in the digital era /

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