Brand media strategy : integrated communications planning in the digital era / Antony Young

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Material type: Text

TextPublication details: New York, N.Y. : Palgrave Macmillan, 2010Description: 239 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 Y686B (Browse shelf(Opens below))	Available	201108170024

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Includes bibliographical references and index.

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