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Applying social cognition to consumer-focused strategy /

Applying social cognition to consumer-focused strategy / edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel. - Mahwah, N.J. : L. Erlbaum Associates, 2005. - xi, 402 p. : ill.

Includes bibliographical references and indexes.

ISBN: 0805855203

Subjects--Topical Terms:
Consumer behavior--Congresses.
Marketing--Psychological aspects--Congresses.
Advertising--Psychological aspects--Congresses.
Cognition--Social aspects--Congresses.

LC Class. No.: HF5415.32 / A664

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Applying social cognition to consumer-focused strategy /

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