Applying social cognition to consumer-focused strategy / edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel.

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Material type: Text

TextPublication details: Mahwah, N.J. : L. Erlbaum Associates, 2005.Description: xi, 402 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.32 A664 (Browse shelf(Opens below))	Available	201109220017

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Includes bibliographical references and indexes.

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