Advertising & the business of brands : (Record no. 221962)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01360nam0a22003130a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000145371 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302063639.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2004 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1887229183 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2007001437 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5813 .U6 |
| Item number | A383 2004 |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising & the business of brands : |
| Remainder of title | an introduction to careers & concepts in advertising & marketing / |
| Statement of responsibility, etc. | by Bruce Bendinger ... [et al.] |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Advertising and the business of brands : |
| Remainder of title | an introduction to careers & concepts in advertising & marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd (21st century) ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago, Ill. : |
| Name of publisher, distributor, etc. | Copy Workshop, |
| Date of publication, distribution, etc. | c2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 622 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| Geographic subdivision | UNITED STATES |
| 9 (RLIN) | 84576 |
| Topical term or geographic name entry element | MARKETING |
| Geographic subdivision | UNITED STATES |
| 9 (RLIN) | 81395 |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS |
| Geographic subdivision | UNITED STATES |
| 9 (RLIN) | 115966 |
| Topical term or geographic name entry element | ADVERTISING |
| General subdivision | VOCATIONAL GUIDANCE |
| Geographic subdivision | UNITED STATES |
| 9 (RLIN) | 115967 |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | VOCATIONAL GUIDANCE |
| Geographic subdivision | UNITED STATES |
| 9 (RLIN) | 115968 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bendinger, Bruce |
| 9 (RLIN) | 26211 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 200704260010 |
| p | 3520.00 |
| n | BUR |
| r | SID02 RONO20070042 ORDNO2 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF5813 .U6 |
| j | 0 |
| i | A383 2004 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A40064 |
| Link information for field corresponding to 9XX field | Jun 30 2007 3:47PM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 997 ## - BU TRANSFER | |
| -- | 03 |
| -- | āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-05-30 | 1 | HF5813 .U6 A383 2004 | 200704260010 | 2024-03-26 | 2024-03-22 | 2019-05-30 | Books |
