Advertising & the business of brands : an introduction to careers & concepts in advertising & marketing / by Bruce Bendinger ... [et al.]

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Material type: Text

TextPublication details: Chicago, Ill. : Copy Workshop, c2004Edition: 2nd (21st century) edDescription: 622 p. : illISBN:

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Advertising and the business of brands : an introduction to careers & concepts in advertising & marketing

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5813 .U6 A383 2004 (Browse shelf(Opens below))	Available	200704260010

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Includes bibliographical references and index

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