Moment of truth : (Record no. 224815)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01514nam0a22002530a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000148887 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302064639.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2006 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781403998965 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2007005605 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.5 |
| Item number | M653 |
| 245 00 - TITLE STATEMENT | |
| Title | Moment of truth : |
| Remainder of title | redefining the CEO's brand management agenda / |
| Statement of responsibility, etc. | Andreas Bauer ... [et al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, N.Y. : |
| Name of publisher, distributor, etc. | Palgrave Macmillan, |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 174 p. : |
| Other physical details | col. ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PRODUCT MANAGEMENT |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 43291 |
| Topical term or geographic name entry element | CHIEF EXECUTIVE OFFICERS |
| 9 (RLIN) | 28535 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bauer, Andreas |
| 9 (RLIN) | 120360 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 200712250002 |
| p | 1550.00 |
| n | BUR |
| r | SID02 RONO20070830 ORDNO1 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF5415.5 |
| j | 0 |
| i | M653 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A39016 |
| Link information for field corresponding to 9XX field | Jan 3 2008 9:57AM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0205 āļāļāļ°āļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļ. āļāļēāļĢāļāļąāļāļāļēāļĢ āļāļđāđāļāļģ āļāļīāļāļ§āļīāļāļĒāļēāļāļļāļĢāļāļīāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļāļāđāļāļēāļĢ āļāļēāļĢāļ§āļīāļāļąāļĒāļāļļāļĢāļāļīāļ āļŦāļļāđāļāļŠāđāļ§āļāļāļĢāļīāļĐāļąāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļŠāļģāļāļąāļāļāļēāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāđāļāļĢāļāļāļēāļĢ āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāļāļļāļĢāļāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļāļāļāļēāļāļĒāđāļāļĄ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢ |
| 997 ## - BU TRANSFER | |
| -- | 05 |
| -- | āļāļēāļĢāļāļąāļāļāļēāļĢ āļāļđāđāļāļģ āļāļīāļāļ§āļīāļāļĒāļēāļāļļāļĢāļāļīāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļāļāđāļāļēāļĢ āļāļēāļĢāļ§āļīāļāļąāļĒāļāļļāļĢāļāļīāļ āļŦāļļāđāļāļŠāđāļ§āļāļāļĢāļīāļĐāļąāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļŠāļģāļāļąāļāļāļēāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļŠāļģāļāļąāļāļāļēāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāđāļāļĢāļāļāļēāļĢ āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāļāļļāļĢāļāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļāļāļāļēāļāļĒāđāļāļĄ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāđāļāļĢāļāļāļēāļĢāļāļāļāļāļāļāđāļāļēāļĢ āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļāļļāļĢāļāļīāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-05-30 | 2 | 7 | HF5415.5 M653 | 200712250002 | 2025-05-13 | 2022-01-07 | 2019-05-30 | Books |
