Moment of truth : redefining the CEO's brand management agenda / Andreas Bauer ... [et al.]

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Material type: Text

TextPublication details: New York, N.Y. : Palgrave Macmillan, 2006Description: 174 p. : col. illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.5 M653 (Browse shelf(Opens below))	Available	200712250002

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