การโฆษณา : (Record no. 241243)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01932nam0a22003370a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000296307 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302073612.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140523s2554 th fnx000 000 0ntha d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2013000518 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5821 |
| Item number | ธ633ก |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ธีรพล ภูรัต |
| Dates associated with a name | 2504- |
| 9 (RLIN) | 9325 |
| 245 10 - TITLE STATEMENT | |
| Title | การโฆษณา : |
| Remainder of title | แนวความคิดและกระบวนการ = Advertising : concepts and processes / |
| Statement of responsibility, etc. | ธีรพล ภูรัต. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Advertising : |
| Remainder of title | concepts and processes |
| Title proper/short title | การโฆษณา : |
| Remainder of title | แนวคิดและกระบวนการ |
| Title proper/short title | Advertising : |
| Remainder of title | concept and processes |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | ปทุมธานี : |
| Name of publisher, distributor, etc. | มหาวิทยาลัยกรุงเทพ, |
| Date of publication, distribution, etc. | 2554. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 173 หน้า : |
| Other physical details | ภาพประกอบ. |
| 500 ## - GENERAL NOTE | |
| General note | ชื่อเรื่องปกนอก: การโฆษณา แนวคิดและกระบวนการ = Advertising : concept and processes |
| General note | ชื่อเรื่องสันหนังสือ: การโฆษณา แนวคิดและกระบวนการ |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | บรรณานุกรม |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | โฆษณา |
| 9 (RLIN) | 778 |
| Topical term or geographic name entry element | บริษัทโฆษณา |
| 9 (RLIN) | 77199 |
| Topical term or geographic name entry element | การวางแผนสื่อโฆษณา |
| 9 (RLIN) | 20404 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | มหาวิทยาลัยกรุงเทพ |
| Subordinate unit | ภาควิชาการโฆษณา |
| 9 (RLIN) | 127763 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 201302200007 |
| p | 186.00 |
| n | BUR |
| r | SID01 RONO20120445 ORDNO19 |
| t | 60 |
| c | 10 |
| l | TEXT |
| h | HF 5821 |
| j | 0 |
| i | ธ633ก |
| b | 201302200008 |
| p | 186.00 |
| n | BUK |
| r | SID01 RONO20120445 ORDNO19 |
| t | 60 |
| c | 10 |
| l | TEXT |
| h | HF 5821 |
| j | 0 |
| i | ธ633ก |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A54083 |
| Link information for field corresponding to 9XX field | 20130611 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 คณะนิเทศศาสตร์. โฆษณา การสื่อสารเพื่อการตลาด |
| 997 ## - BU TRANSFER | |
| -- | 03 |
| -- | โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | BU Textbook |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | HF 5821 ธ633ก | 201302200007 | 2025-05-14 | 2019-08-26 | BU Textbook | ||||
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | HF 5821 ธ633ก | 201302200008 | 2025-05-14 | 2019-08-26 | BU Textbook |
