Marketing to the ageing consumer : (Record no. 248861)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00867nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000312520 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302080012.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170127s2013 xxka f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780230378193 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | S778M 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stroud, Dick |
| 9 (RLIN) | 49737 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing to the ageing consumer : |
| Remainder of title | the secrets to building an age-friendly business / |
| Statement of responsibility, etc. | by Dick Stroud, Kim Walker. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Basingstoke : |
| Name of publisher, distributor, etc. | Palgrave Macmillan, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 251 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Topical term or geographic name entry element | Middle-aged consumers |
| General subdivision | Attitudes |
| 9 (RLIN) | 151245 |
| Topical term or geographic name entry element | Older consumers |
| General subdivision | Attitudes |
| 9 (RLIN) | 98735 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Kim |
| 9 (RLIN) | 151246 |
| 946 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | 67-2 |
| b | New titles in February 2019 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A47060 |
| Link information for field corresponding to 9XX field | 20190215 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0202 āļāļāļ°āļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļ. āļāļēāļĢāļāļĨāļēāļ āļāļēāļĢāļāļēāļĒ āļāļēāļĢāļāļĨāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĨāļīāļāļ āļąāļāļāđ āļāļēāļĢāļŠāđāļāđāļāđāļē-āļāļāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļđāđāļāļĢāļīāđāļ āļ |
| 997 ## - BU TRANSFER | |
| -- | mar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | HF5415 S778M 2013 | 2017000001271 | 2025-05-09 | 2019-08-26 | Books |
