Marketing to the ageing consumer : the secrets to building an age-friendly business / by Dick Stroud, Kim Walker.

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Material type: Text

TextPublication details: Basingstoke : Palgrave Macmillan, 2013.Description: 251 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415 S778M 2013 (Browse shelf(Opens below))	Available	2017000001271

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Includes bibliographical references and index

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