Advertising age : (Record no. 249035)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00818nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000312875 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302080051.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170311s2012 at a f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781111528751 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5813.U6 |
| Item number | T467A 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Thorson, Esther |
| 9 (RLIN) | 31091 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising age : |
| Remainder of title | the principles of advertising and marketing communication at work / |
| Statement of responsibility, etc. | Esther Thorson, Margaret Duffy |
| -- | Erin Gleeson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia : |
| Name of publisher, distributor, etc. | South-Western Cengage Learning, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 176 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | IIncludes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| Geographic subdivision | United States |
| 9 (RLIN) | 84576 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Duffy, Margaret |
| 9 (RLIN) | 151525 |
| 946 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | 85-2 |
| b | New titles in May 2017 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A47060 |
| Link information for field corresponding to 9XX field | 20170522 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 997 ## - BU TRANSFER | |
| -- | adv |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | HF5813.U6 T467A 2012 | 2017000001358 | 2019-08-26 | 2019-08-26 | Books |
