Marketing communications / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh

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Material type: Text

TextPublication details: Harlow : Financial Times Prentice Hall, 2001Description: 509 p. : col. illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.123 P447M (Browse shelf(Opens below))	Available	290920010011

Total holds: 0

Previous						No cover image available	No cover image available	Next
Previous	HF5415.123 L846C Clueless in marketing communications /	HF5415.123 M374 Marketing communications classics : an international collection of classic and contemporary papers /	HF5415.123 O323D Developing a creative and innovative integrated marketing communications plan : a working model	HF5415.123 P447M Marketing communications /	HF5415.123 P447M Marketing communications /	HF5415.123 P472S Strategies for implementing integrated marketing communications	HF5415.123 P472S Strategies for implementing integrated marketing communications	Next

Includes bibliographical references and index

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