Advertising campaign strategy : a guide to marketing communication plans

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Material type: Text

TextPublication details: Fort Worth, Tex. : Dryden Press, 2000Edition: 2nd edDescription: 371 pISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5837 P373A 2000 (Browse shelf(Opens below))	Available	161120000059

Total holds: 0

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Previous	HF 5837 L822G Guerrilla advertising 2 : more unconventional brand communication /	HF 5837 L822G Guerrilla advertising 2 : more unconventional brand communication /	HF5837 M336I 2011 Ideation /	HF5837 P373A 2000 Advertising campaign strategy : a guide to marketing communication plans	HF5837 P373A 2004 Advertising campaign strategy : a guide to marketing communication plans /	HF5837 P373A 2004 Advertising campaign strategy : a guide to marketing communication plans /	HF5837 P373A 2004 Advertising campaign strategy : a guide to marketing communication plans /	Next

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