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Marketing management : analysis, planning, implementation, and control / Philip Kotler

By: Material type: TextTextSeries: The Prentice Hall international series in marketingPublication details: Upper Saddle River, N.J. : Prentice-Hall International, c1997Edition: 9th ed. , international edDescription: 789 p. : col. illISBN:
  • 0132613638
Subject(s): LOC classification:
  • HF5415.13 K674M 1997
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Includes bibliographical references and index

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