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Competitive branding : winning in the market place with value-added brands

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Material type: Text

TextPublication details: Chichester : Wiley, 1998Description: 235Subject(s):

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 N547C (Browse shelf(Opens below))	Available	221312

Total holds: 0

Previous		No cover image available	No cover image available	No cover image available		No cover image available		Next
Previous	HF5415.13 M374 2005 Marketing management : a strategic decision-making approach /	HF5415.13 M398M The marketing challenge	HF5415.13 N547C Competitive branding : winning in the market place with value-added brands	HF5415.13 N547C Competitive branding : winning in the market place with value-added brands	HF5415.13 N673M Marketing management : a European perspective /	HF5415.13 O532D Developing a winning J.I.T. marketing strategy : the industrial marketer's guide	HF5415.13 P377S Strategic marketing management : a means-end approach /	Next

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