Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice-Hall, c1998Description: 659 p. : col. illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.123 B876I (Browse shelf(Opens below))	Available	200307030044
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.123 B876I (Browse shelf(Opens below))	Available	290920010013

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Previous	HF5415.123 B726P A practical guide to integrated marketing communications	HF5415.123 B726P A practical guide to integrated marketing communications	HF5415.123 B876I Introduction to marketing communication : an integrated approach /	HF5415.123 B876I Introduction to marketing communication : an integrated approach /	HF5415.123 B876I Introduction to marketing communication : an integrated approach /	HF5415.123 B876P Promotion management	HF5415.123 C568I Integrated advertising, promotion, and marketing communications /	Next

Includes bibliographical references and index

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