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Driving brand value : using integrated marketing to manage profitable stakeholder relationships

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Material type: Text

TextPublication details: New York, N.Y. : McGraw-Hill, 1997Description: 284Subject(s):

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 D862D (Browse shelf(Opens below))	Available	50420000020

Total holds: 0

Previous	No cover image available			No cover image available				Next
Previous	HF5415.13 D673M Marketing for the small manufacturer : how to turn the disadvantages of being small into big business advantage	HF5415.13 D826M Marketing management : a value-creation process /	HF5415.13 D826M Marketing management : a value-creation process /	HF5415.13 D862D Driving brand value : using integrated marketing to manage profitable stakeholder relationships	HF5415.13 D862I IMC : using advertising and promotion to build brands /	HF5415.13 D862I 2002 IMC : using advertising and promotion to build brands /	HF5415.13 D862I 2002 IMC : using advertising and promotion to build brands /	Next

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