Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2002Edition: 14th ed. , international edDescription: 815 p. : col. maps, col. ill. + 1 CD-ROMISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 P477B 2002 (Browse shelf(Opens below))	Available	200308200031

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Includes bibliographical references and indexes

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