Promotion and integrated marketing communications / Richard J. Semenik

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Material type: Text

TextPublication details: Australia : South-Western, c2002Description: 582 p. : ill. (some col.)ISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5837 S453P (Browse shelf(Opens below))	Available	200206170089

Total holds: 0

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Previous	HF5837 S297C 2002 Campaign planner for promotion and IMC /	HF5837 S297C 2002 Campaign planner for promotion and IMC /	HF5837 S453P Promotion and integrated marketing communications /	HF5837 S453P Promotion and integrated marketing communications /	HF5837 S562 2013 Shockvertising : publicidad /	HF 5837 S733T Truth, lies, and advertising : the art of account planning /	HF 5837 S733T Truth, lies, and advertising : the art of account planning /	Next

Includes bibliographical references and indexes

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