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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2002Description: 638 p. : col. ill. + 1 CD-ROMISBN: - 0130175781
- HF5415.123 C568I
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| HF5415.123 B876I Introduction to marketing communication : an integrated approach / | HF5415.123 B876I Introduction to marketing communication : an integrated approach / | HF5415.123 B876P Promotion management | HF5415.123 C568I Integrated advertising, promotion, and marketing communications / | HF5415.123 C568I Integrated advertising, promotion, and marketing communications / | HF5415.123 C568I Integrated advertising, promotion, and marketing communications / | HF5415.123 C568I Integrated advertising, promotion, and marketing communications / |
Includes index
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