Readings on market-driving strategies : towards a new theory of competitive advantage / [edited by] Gregory S. Carpenter, Rashi Glazer, Kent Nakamoto

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Material type: Text

TextPublication details: Reading, Mass. : Addison-Wesley, c1997Description: 540 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.32 R422 (Browse shelf(Opens below))	Available	200207230181

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Previous	HF 5415.32 R342C Consumer behavior : global shifts and local effects /	HF 5415.32 R342C Consumer behavior : global shifts and local effects /	HF 5415.32 R395T The trend forecaster's handbook /	HF5415.32 R422 Readings on market-driving strategies : towards a new theory of competitive advantage /	HF5415.32 R467 Representing consumers : voices, views and visions /	HF5415.32 R467 Representing consumers : voices, views and visions /	HF 5415.32 R473 Research in consumer behavior /	Next

Includes bibliographical references

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