IMC : using advertising and promotion to build brands / Tom Duncan

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Material type: Text

TextPublication details: Boston, Mass. : McGraw-Hill, c2002Edition: International edDescription: 783 p. : ill. (chiefly col.)ISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 D862I 2002 (Browse shelf(Opens below))	Available	200302060095
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 D862I 2002 (Browse shelf(Opens below))	Available	200208300101

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Previous	HF5415.13 D862D Driving brand value : using integrated marketing to manage profitable stakeholder relationships	HF5415.13 D862I IMC : using advertising and promotion to build brands /	HF5415.13 D862I 2002 IMC : using advertising and promotion to build brands /	HF5415.13 D862I 2002 IMC : using advertising and promotion to build brands /	HF5415.13 D862P 2005 Principles of advertising & IMC /	HF5415.13 D862P 2005 Principles of advertising & IMC /	HF5415.13 D862P 2005 Principles of advertising & IMC /	Next

Includes bibliographical references and index

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