The future of marketing : critical 21st-century perspectives / edited by Philip J. Kitchen

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Material type: Text

TextPublication details: Basingstoke : Palgrave Macmillan, 2003Description: 196 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415 F878 (Browse shelf(Opens below))	Available	200409020008

Total holds: 0

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Previous	HF5415 F743G Go-to-market strategy : advanced techniques and tools for selling more products, to more costomers, more profitably /	HF5415 F878 The future of marketing : critical 21st-century perspectives /	HF5415 F878 The future of marketing : critical 21st-century perspectives /	HF5415 F878 The future of marketing : critical 21st-century perspectives /	HF5415 G542N The next evolution of marketing : connect with your customers by marketing with meaning /	HF5415 G577M 1974 Marketing and society : text and cases	HF5415 G686P Promotional management /	Next

Includes bibliographical references and index

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