Service marketing : a managerial approach / Rebekah Bennett ... [et al.] ; edited by Janet R. McColl-Kennedy

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Material type: Text

TextPublication details: Milton : Wiley, 2003Description: 604 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD9980.5 S478 (Browse shelf(Opens below))	Available	200307180022

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Previous	HD9980.5 P345S Services marketing : principles and practice /	HD9980.5 P345S Services marketing : principles and practice /	HD9980.5 P345S Services marketing : principles and practice /	HD9980.5 S478 Service marketing : a managerial approach /	HD9980.5 S742T 2011 This is service design thinking : basics, tools, cases /	HD9980.5 S742T 2011 This is service design thinking : basics, tools, cases /	HD9980.5 S742T 2018 This is service design doing : applying service design thinking in the real world : a practitioners' handbook /	Next

Includes bibliographical references and index

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