Total relationship marketing : marketing strategy moving from the 4Ps -- product, price, promotion, place -- of traditional marketing management to the 30Rs -- the thirty relationships -- of a new marketing paradigm / Evert Gummesson

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Material type: Text

TextPublication details: Oxford : Butterworth-Heinemann, 2002Edition: 2nd edDescription: 350 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.55 G855T 2002 (Browse shelf(Opens below))	Available	200310290067

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Previous	HF5415.55 G672M Managing the new customer relationship : strategies to engage the social customer and build lasting value /	HF5415.55 G672M Managing the new customer relationship : strategies to engage the social customer and build lasting value /	HF5415.55 G855T 2002 Total relationship marketing : marketing strategy moving from the 4Ps -- product, price, promotion, place -- of traditional marketing management to the 30Rs -- the thirty relationships -- of a new marketing paradigm /	HF5415.55 G855T 2002 Total relationship marketing : marketing strategy moving from the 4Ps -- product, price, promotion, place -- of traditional marketing management to the 30Rs -- the thirty relationships -- of a new marketing paradigm /	HF 5415.55 H344R Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector /	HF 5415.55 H344R Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector /	HF 5415.55 H362 Handbook of brand relationships /	Next

Includes bibliographical references and index

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