Essentials of services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson

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TextPublication details: Australia : South-Western/Thomson Learning, c2001Edition: 2nd edDescription: 569 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD9980.5 H633E 2001 (Browse shelf(Opens below))	Available	200311060005

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Includes bibliographical references and index

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