Advrtising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, 2001Edition: 5th edDescription: 795 p. : col. illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5823 B442A 2001 (Browse shelf(Opens below))	Available	200312130160

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Includes bibliographical references and index

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