Contemporary marketing / Louis E. Boone, David L. Kurtz

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Material type: Text

TextPublication details: Australia : Thomson/South-Western, c2004Edition: 11th edDescription: 599 p. : col. ill. + 5 CD-ROMsISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415 B666C 2004 (Browse shelf(Opens below))	Available	200401130114

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Includes bibliographical references and indexes

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