Product management / Donald R. Lehmann, Russell S. Winer

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw Hill, 2003Edition: 3rd ed. , international edDescription: 502 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.15 L435P 2003 (Browse shelf(Opens below))	Available	200406010187

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Previous	HF5415.15 H577C The creative priority : driving innovative business in the real world	HF5415.15 K563P Packaging makeovers : graphic redesign for market change /	HF5415.15 K563P Packaging makeovers : graphic redesign for market change /	HF5415.15 L435P 2003 Product management /	HF5415.15 L435P 2003 Product management /	HF 5415.15 L435P 2005 Product management /	HF 5415.15 L435P 2005 Product management /	Next

Includes bibliographical references and indexes

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