Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2002Edition: 5th ed. , international edDescription: 256 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 L435A 2002 (Browse shelf(Opens below))	Available	200407020385

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Includes bibliographical references and index

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