Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler

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TextPublication details: Hoboken, N.J. : Wiley, c2003Description: 206 pISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415 K674M (Browse shelf(Opens below))	Available	200411260004
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415 K674M (Browse shelf(Opens below))	Available	200411260005

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Includes bibliographical references and index

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