Strategic market management / David A. Aaker
Material type:
- 0471659037
- HF5415.13 A243S 2005
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BU Library and Learning Space | Books | Book Shelves | HF5415.13 A243S 2005 (Browse shelf(Opens below)) | Available | 200505120021 |
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HF5415.13 A243S 1992 Strategic market management / | HF5415.13 A243S 1992 Strategic market management / | HF5415.13 A243S 1998 Strategic market management | HF5415.13 A243S 2005 Strategic market management / | HF5415.13 A353I Internal marketing : tools and concepts for customer-focused management / | HF5415.13 A353I Internal marketing : tools and concepts for customer-focused management / | HF5415.13 A523S Strategic marketing management : meeting the global marketing challenge |
Includes bibliographical references and index
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