Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom ; foreword by Philip Kotler

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Material type: Text

TextPublication details: New York, N.Y. : Free Press, c2005Description: 237 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69 .B7 L562B (Browse shelf(Opens below))	Available	200507080006

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Previous	HD69 .B7 L464B Brand driven : the route to integrated branding through great leadership /	HD69 .B7 L464B Brand driven : the route to integrated branding through great leadership /	HD69 .B7 L464B Brand driven : the route to integrated branding through great leadership /	HD69 .B7 L562B Brand sense : build powerful brands through touch, taste, smell, sight, and sound /	HD69.B7 L562B 2010 Brand sense : sensory secrets behind the stuff we buy /	HD69 .B7 L879B Brands : the logos of the global economy /	HD69 .B7 L879B Brands : the logos of the global economy /	Next

Includes bibliographical references and index

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