Marketing communications management : concepts and theories, cases and practices / Paul Copley

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Material type: Text

TextPublication details: Amsterdam : Elsevier Butterworth-Heinemann, 2004Description: 441 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.123 C664M (Browse shelf(Opens below))	Available	200603180036

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Includes bibliographical references and index

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