Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer

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Material type: Text

TextPublication details: Armonk, N.Y. : M.E. Sharpe, c2004Description: 144 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5826.5 K444A (Browse shelf(Opens below))	Available	200704240008

Total holds: 0

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Previous	HF5826.5 K379M 2003 The media handbook : a complete guide to advertising media selection, planning, research, and buying /	HF5826.5 K379M 2003 The media handbook : a complete guide to advertising media selection, planning, research, and buying /	HF5826.5 K444 Kellogg on advertising & media : the Kellogg School of Management /	HF5826.5 K444A Advertising media planning : a brand management approach /	HF5826.5 K444A 2008 Advertising media planning : a brand management approach /	HF 5826.5 K444A 2008 Advertising media : workbook and sourcebook /	HF 5826.5 K444A 2012 Advertising media planning : a brand management approach /	Next

Includes bibliographical references and index

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