How brands become icons : the principles of cultural branding / Douglas B. Holt

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Material type: Text

TextPublication details: Boston, Mass. : Harvard Business School Press, c2004Description: 265 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69 .B7 H647H (Browse shelf(Opens below))	Available	201311050008

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Previous	HD 69 .B7 H644G The global brand : how to create and develop lasting brand value in the world market /	HD69 .B7 H644M The meaningful brand : how strong brands make more money /	HD69 .B7 H647H How brands become icons : the principles of cultural branding /	HD69 .B7 H647H How brands become icons : the principles of cultural branding /	HD69.B7 H852H 2015 How to style your brand : everything you need to know to create a distinctive brand identity /	HD69 .B7 I52L 2008 Living the brand : how to transform every member of your organization into a brand champion /	HD69 .B7 K363N 2005 The new strategic brand management : creating and sustaining brand equity long term /	Next

Includes bibliographical references and index

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