10 ways to screw up an ad campaign : and how to create ones that work / Barry H. Cohen

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Material type: Text

TextPublication details: Avon, Mass. : Adams Media, c2006Description: 262 pISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5823 C633T (Browse shelf(Opens below))	Available	200712250006

Total holds: 0

Previous	No cover image available	No cover image available				No cover image available		Next
Previous	HF5823 B877W 1991 Which ad pulled best?	HF5823 B877W 1996 Which ad pulled best?	HF5823 C352S Stunning advertising /	HF5823 C633T 10 ways to screw up an ad campaign : and how to create ones that work /	HF5823 C677P 2004 Provocateur : images of women and minorities in advertising /	HF5823 C69A The ad game : playing to win /	HF5823 D334A Advertising for dummies /	Next

Includes bibliographical references and index

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