Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers / Gerald A. Michaelson with Steven W. Michaelson

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TextPublication details: New York, N.Y. : McGraw-Hill, c2004Description: 244 pISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415 M523S (Browse shelf(Opens below))	Available	200801020022

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Previous	No cover image available	No cover image available	No cover image available					Next
Previous	HF5415 M374M Marketing	HF5415 M374M 1982 Marketing : strategy and management	HF5415 M377M Mini cases in marketing	HF5415 M523S Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers /	HF5415 M572R Right side up : building brands in the age of the organized consumer	HF5415 M824M Marketing : an analytical perspective /	HF5415 M876F The fast forward MBA in marketing	Next

Includes index

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